"This campaign was created for Cottonelle during the COVID-19 pandemic, addressing the widespread shortage of toilet paper caused by panic buying. Titled 'ShareASquare,' the campaign encouraged people to share their excess supplies with those in need, fostering a sense of community and kindness during challenging times. The visuals and messaging were crafted to convey warmth, generosity, and responsibility, aligning with the brand’s values while addressing a real-world issue. The project reflects the power of design in promoting positive social behavior and connection."